Whenever I sit down with a new client, the first question I ask is- what’s your story?
This question comes as a surprise to many, when to me- it shouldn’t! I ask this question for a variety of reasons, the first being that I want to learn about my new client. I want to learn all about them, their business, and their vision.
When I ask this question I realized it can be pretty broad so I break it down into more questions.
- What’s your why? Why do you do what you do?
- Why did you start your business? Or why do you want to start your business?
- What are your goals for your business?
- If you’re an existing business, what has helped you get to this point in your endeavor?
I could go on and on with the questions I’d love to find the answers to. To me, these questions and their answers matter greatly. These questions are a great way for me to determine where you’re at, what matters to you, and if I’ll be a good fit for helping you.
These questions also will matter greatly in helping you and your business succeed. If you don’t know what you stand for and why you do what you do- how will your customers ever know? One of my favorite quotes comes from Simon Sinek who says, “People don’t buy what you do, they buy why you do it.”
As an entrepreneur who owns multiple small businesses, I think of this quote often. I drive my businesses by knowing what I call “my story”….the answers to all the questions above. I find it important to make sure that I connect with my clients, and potential clients by sharing who I am, why I do what I do, and what matters to me.
For instance, I own a business called “Everyday Helper” which offers a variety of services- things from house cleaning to pet sitting to senior companion care and more. To me, Everyday Helper is not just a business. It’s my taking my passion and love for helping others and turning it into a business. Through this business, I’m able to provide affordable services in the area. I started Everyday Helper after realizing that there weren’t enough affordable services in the area to help seniors stay in their own homes longer. Senior companion care was the first service we offered and now today we offer over 10 services. No matter how much we grow, I always come back to my “why”. I remind myself why it is I and my team do what we do.
Anyone can be an entrepreneur and own a business. If you want to be truly successful at what you do, whether that’s selling a product or offering a service- be passionate about it. Know why it matters to you. Know why you do the work that you do. Think about your goals and vision for your business endeavor. When you know your story, you can share your story and that makes you more relatable. That will set you apart from your competition. You’ll no longer be just another option to choose from when someone is looking for a product or service that you have to offer. People will choose you because they can relate to you.
Remember as Simon Sinek puts it, “People don’t buy what you do, they buy why you do it.”
Your story matters, so what’s your story?