This morning I was checking out my research files and came across a great article from Copyblogger.com on how to find business leads on Twitter. As usual, my friends at Copyblogger did an outstanding job of simplifying a task that the general public seems to over-complicate.
Here’s my paraphrased simplification of Copyblogger’s simple process. To find business leads on Twitter you really only have to do three things:
1) search phrases that match your services
2) find tweets that match the people looking for you
3) contact them.
Sounds easy enough, yes? But what if you don’t really use Twitter, is this still something you should do? And if so, how do you know which words/phrases to search and how to find the people looking for you? Glad you asked these questions on my Facebook page, Rebecca Garcia! To answer your first question, yes, I absolutely think this is something you should do. If you’re looking for business, you should be looking at all times and in all places. Now does that mean you should obsess over this? Not at all. And does it mean you’ve now got another thing to put on your daily to do list? Not necessarily. However, I’m a fan of trying everything at least a few times before I decide whether it is or isn’t a wise use of my time. That said, give it a whirl. Once you make the initial connection, give time for the relationship to develop. Then you can decide what you think.
As for the rest of your questions, well, here’s a series of screenshots that show you exactly how to find business leads on Twitter:
Step 1: Log in to Twitter. Consider the key phrases someone might use when searching for a business like yours. For example, Rebecca is a business coach. When someone is in need of her services, they might tweet things like “I need to find a business coach.” Make a list of some key phrases relevant to your business and then enter them in the search bar on Twitter (directly to the right of the Twitter logo at the top).
Step 2: Scan the results. You may need to scroll down the page a bit. It shouldn’t take much longer than a few seconds to come across something relevant. Just be patient…as you’ll probably have to sift thru a lot of self-promoting tweets before you find your leads. Notice in the screenshot below of two tweets. The first from @kee2yourheart who said “I need to find my business mentor/coach” and @dandal1on who tweeted “I’ve been looking to start and online business and need someone to coach me through this process. How do I find more info?” Remember, these are potential leads, but it will take more research to determine if they are a fit. It’s possible that @kee2yourheart is already working with a coach and literally meant that she needed to find this person when she tweeted that. Or it could have been more like “I’ve been putting this off for too long, I really need to find help.” Also note that @dandal1on sent his tweet to two specific people. Is this because these are his trusted resources? The people he relies on to connect him with the people he’s looking for? Or is this because they are all discussing a big project together and he wants to keep them in the loop? You really never know until you do you homework, but this is a good start.
Step 3: Reply. There are two ways to reach out right off the bat. The first is to begin following this person so you can build a relationship with them. The second is to click the ‘reply’ link and directly respond to their tweet. Both can be effective…you’ll just have to experiment a bit and see what works best for you.
And that, my friends, is all there is to it. For those of you who have already tried this, tell us, how did it work for you? Anyone have a great success story to share?